Concert Set Up to Promote New Anti-Malaria Campaign
|Oct 11, 2001
By Brian Calvert
Saturday's concert will be at the TV3 station on
Russian Confederation Boulevard near the train station and will be
Among the leading acts are singers Soun Chantha, Sous
Mach and Lean Sony, and 'a number of other stars,' according to You Ang,
of McCann-Erickson, which is helping promoted the ministry's overall
It will also feature a demonstration on how to properly treat the hammock nets to protect against malaria-carrying mosquitoes, which only bite at night.
The concert will be held from 8 pm to 9 pm, and
promoters hope to attract about 1,000 people. The real effort, though,
is to reach the masses through television, You Ang said.
Malaria is not a risk in the city. But the hope is that
Phnom Penh residents will see the usefulness of the hammock nets and
treatment and buy them for their relatives in the provinces, You Ang
The hammock nets are being sold 'in order to protect
the people who go into the forest' for income or food, said Dr Duong
Socheat, director of the National Malaria Center.
While those people may leave their nets behind with
families, they put themselves at risk in the forests, breeding grounds
for the mosquitoes that carry malaria.
There are about 1.5 million such people in Cambodia,
said Dr Stefan Hoyer, malaria adviser for the World Health Organization.
Of them, about 300,000 already have military-issued hammock nets, so the
tablets are also sold separately.
The media campaign for the nets includes two different
commercials and other concerts, the first of which was held on Sunday in
More than 5,000 people attended that televised concert,
which included singing, dancing and demonstration of how to use
so-called 'peace pills' to treat the 'peace nets.'
'Already some people are calling [the concerts]
Woodstock East, because there is so much peace in it,' Hoyer said.
The word peace, though, is used as a marketing device
the message being that the nets and tablets provide a peaceful night's
sleep for a more productive day.
About 40,000 hammock nets and 120,000 chemical tablets
have been produced so far by the National Malaria Center, Hoyer said.
Profits from the nets and pills go into a revolving fund that is used to
buy hammocks and pills.
They will be distributed from about 100 different
outlets around the country. The first 10,000 nets will be sold at a
promotional price of 9,000 riel, with the price increasing to 12,000
riel after that. The first 30,000 tablets will be sold for 2,000 riel
each with the price rising to 2,600 riel after that, Hoyer said.